INTUITIVE BRANDING
✦
Using my 10+ years of experience as a brand specialist and graphic designer coupled with my spiritual abilities as an intuitive guide and seer, I approach branding as a purposeful soul journey of embodiment and connection—one that I help guide.
Using my gifts, I feel into the essence of your brand and help it come to life. I channel its energy, see where it wants to go, who it wants to be and whom it wants to connect with. I then create a visual identity for your brand that captures its essence and enables it to be seen.
✦
BRANDING HELPS YOU BE SEEN
Branding is so much more than a pretty logo, font or colour scheme. Branding allows you to say who you are to the world. It allows you to communicate your essence, purpose, value, values and so much more. Branding helps align you with your soul clients and supports you in building loyal and trusting relationships.
BRANDING OFFERINGS
-
BRAND CREATION
Create a new brand from the ground up.
-
REBRAND
Adjust your current brand to become more aligned with its essence and purpose.
-
BRAND REFRESH
Freshen up your brand while maintaining much of its current identity.
HOW IT WORKS
Your brand is more than just your logo. I provide a strategic and visual foundation upon which your brand can grow and evolve. Collaborating with you throughout a five step process, we'll gain clarity on your brand’s purpose and values, develop a meaningful strategy and create a visually arresting brand identity. By the end of our time together you’ll not only have a beautiful logo, you’ll have the confidence that your full brand reflects you and your business.
THE PROCESS
1. BRAND READING
Using my intuitive gifts, I feel into the essence of your brand and put together what I like to call a “North Star”. The “North Star” is essentially a description of who/what your brand is (its essence, its purpose, its value and values, etc.). I call it the “North Star” because it is your guiding light as you build and create your brand and business, and is something you can refer back to for guidance and direction.
2. MOODBOARD
Guided by the brand reading, I pull together inspirational images, colours, textures, words, typography and/or graphics to inspire the look of your brand.
3. VISUAL IDENTITY
Guided by the moodboard, I create a custom look for your brand. This includes a logo (with variations), a brandmark, a colour palette, typography suggestions, imagery suggestions and graphic elements.
4. BRAND STYLE GUIDE
I compile all your brand elements into a document that includes guidance on how to use them. Its purpose is to help you know how to navigate your brand’s visual identity and all of its assets. The style guide is your brand’s visual “North Star”.
5. ADDITIONAL ASSETS
Once your brand and its visual identity are established, I can create a variety of assets for your business. This can include a Squarespace website, social media posts, Canva templates, business cards, merch, packaging, book covers, presentations, or anything else you would like to put out into the world with your visual branding on it.
“I highly recommend Patricia’s Intuitive Branding Service. I already knew that I liked Patricia’s graphic aesthetic and friendly and professional approach, but the level of service exceeded my expectations. In the Brand Reading phase, she provided valuable insights and helpful phrasing that really distilled the essence and value of my brand and offerings. Patricia also offered bonus value with discerning questions and observations about my existing copy, mission and materials. The well-considered Moodboard and Visual Identity deliverables (including logos, submarks, colour palette, typography and imagery suggestions) really captured the look and feel I was going for. All of the reports and elements were polished, reviewed together over Zoom and formatted for easy sharing with other vendors. Thank you, Patricia!”