House of Enlightenedhood initially approached me to rebrand their organization and help design their new website. They were updating their online presence and business strategy and wanted to update their brand and visual identity in the process. Together, we decided that a BRAND REFRESH was called for as much of their existing branding was solid and simply needed streamlining and clearer direction.  

House of Enlightenedhood is a community-based organization whose aim is to bring spirituality back to the people by making wisdom, healing, tools and community accessible to all. As the organization had evolved over the years, its identity had too, which lead to its visuals encompassing remnants of its former identities. To refocus the brand, we zeroed in on its purpose, story, audience and the direction it wanted to go in.  

The goal in refreshing House of Enlightenedhood was to refine and expand their existing visual identity, while adding organization, depth and focus.