Mari initially approached me to help her with branding her Womban School. She saw what I had created for Sisters of Sirius and wanted the same magic brought to her creation. After a few initial meetings, we discovered that what felt right was to first REBRAND “Mari Vega” into an umbrella brand that contains all of her sub-brands within it—including Womban School.  

Mari’s existing brand was a combination of a lot of looks and energies that she had channelled for her various creations. It felt necessary to strip back all those layers and zero-in on the energies that inspire her to create. Since we were creating an umbrella brand, it also felt important to focus in on the overarching energies and not the more specific energies channelled into her individual creations.  

The goal in rebranding Mari Vega was to create a home for her many offerings that encompassed the purest essence of her creative being: a spirited, tender, earthen, free-flowing, Soul-led CREATRIX.