Nadine approached me to work on a BRAND CREATION to showcase her wildly creative and heartfelt expertise in writing, marketing, and coaching. She was in the midst of a career transition, where she had been working for others for most of her career and felt called to step out and create a space of her own. In creating this brand, we created just that.  

The brand centres around storytelling and connection focusing on how stories are connected and woven together. It’s about individual parts coming together as one like a patchwork quilt. It’s about the beauty and genius that exists in the micro and the macro and how they beautifully coalesce and intertwine. And it’s about fun, adventure, authenticity and a zest for life.  

The goal in creating Nadine’s visual identity was to create vibrant, eclectic, creative and fun visuals that also encapsulate all the facets of Nadine’s heart-filled and captivating work.