Starre initially approached me when she was in the process of getting clear on what a brand is and how to use that information to shape her business. She appreciated my holistic approach to branding and how my focus isn’t based on creating an image—which can feel inauthentic and constricting—but on creating resonance. After getting to know one another, we decided to work together to REBRAND her business.
Starre had taken her time with building her business, letting it come together slowly and organically and our process was no different. We took our time letting the direction and vision come together. We started by getting clear on the essence and purpose of her brand. With that foundation laid, we explored different ways it could manifest strategically and visually. Once settled on a direction, we built her new visual identity.
The goal in rebranding Starre Teaney was to create an authentic and approachable look and feel, while also conveying the complexity, sophistication, depth, softness and magic of her work.
“I'm not an easy client. I'm mercurial, direct, opinionated, driving, needy & impatient. And yet, Patricia managed to soothe my intensity, understand me and produce a brand that felt so resonant it felt like coming home.
Working with Patricia is an absolute gift. She is incredibly talented, professional, and her creations are infused with a magic that is hard to convey in words. Whenever I am creating something for my online presence I know exactly the framework to use, which has been freeing and fun.”
— STARRE TEARNEY
