Lisa approached me when she was in the midst of creating a website for her new coaching business. She wanted help with creating a visual identity for the site, and so together we embarked on a BRAND CREATION.
We built the brand from the ground up, first focusing on what the business is about, the motivation behind the business, the person behind the business, the people the business speaks to/attracts, the value of the business, the values and messaging of the business and the personality of the business. With all that foundation laid, we were able to build a framework of strategy that would convey all of that information, as well as a strategy to attract its ideal clients. Once the strategy was set, I created a visual identity for Lisa that encompassed all that was discovered and strategized.
The goal in creating Lisa’s visual identity was to create clean, simple, friendly, bright and compelling visuals, that appealed to a 40+ audience, while making sure that they complimented the existing branding of her 50 Forward Club.
“I highly recommend Patricia’s Intuitive Branding Service. I already knew that I liked Patricia’s graphic aesthetic and friendly and professional approach, but the level of service exceeded my expectations. In the Brand Reading phase, she provided valuable insights and helpful phrasing that really distilled the essence and value of my brand and offerings. Patricia also offered bonus value with discerning questions and observations about my existing copy, mission and materials. The well-considered Moodboard and Visual Identity deliverables (including logos, submarks, colour palette, typography and imagery suggestions) really captured the look and feel I was going for. All of the reports and elements were polished, reviewed together over Zoom and formatted for easy sharing with other vendors. Thank you, Patricia!”
— LISA MURPHY
